Marketing Your Home does more than differentiate your home in a very cluttered marketplace; Marketing Your Home gives your home a true advantage. For every listing, we research and recommend how to position your home so that it sells quickly and for optimum value. Kristin will work with you to enhance the home’s appeal. Then she implements professional photography and creates inviting flyer sheets, compelling advertising and a promotion plan for each home. Finally, she utilizes multi-channel marketing to create optimum awareness. Throughout the process, she keeps clients updated on market conditions and provide decision options until your home sells. It’s a successful process that has helped clients get their homes SOLD!!
Marketing Your Home
In 2015 Kristin listed 118 properties worth a total of 44 million.
Twenty years ago, nobody worried about “staging” their home before putting it on the market. Giving it a good scrubbing and hiding the kitty litter box was considered sufficient preparation for putting out the “For Sale” sign. But all that has changed, as more and more home sellers in many parts of the United States enlist the services of home stagers. You might want to hire one to help you sell your home.
A home stager is similar to an interior decorator — with expertise in planning and choosing colors, fabrics, and furniture, and arranging them all in a way that makes your home look its best.
But a good home stager brings a few extra things to the mix. The stager is not focused on creating a home that suits your personal taste and need for everyday comforts, but instead on making your home appeal to a broad range of tastes. Livable or not — probably not, after you’ve hidden the toaster, toothpaste, and laundry hamper — the idea is for the stager’s work to help people fall in love with your place and want to buy it.
The first impression is essential and you only have one chance to make that first impression. If homebuyers aren’t sold on the images, they see online, chances are they will move on. It can also affect their perception of a home prior to seeing it. A good photograph will have a positive emotion associated with the home.
Did you know that listings with professional photos sell for more money? Not only that, but they sell quicker.
Did you know that 92 percent of homebuyers (according to realtor.org) use the Internet as part of their home search? That means that listing photos are a critical factor — it will determine the selling price of a home, how quickly it sells and whether it sells at all.
Do you create virtual tours to give prospective buyers a feel for the house before setting a viewing appointment? Share this and even link to examples of your virtual tours.
An Open House is a great way to get exposure to the neighborhood. Individuals who attend an open house come from all sources, primarily online, but there are also other realtors that recommend their clients to visit an open house or do a drive-by.
Open houses are just one tool in a great realtor’s arsenal. Depending on the timing, an open house can be very effective for the exposure and success of a sale. Another strategy is a “Broker’s Open House” where other realtors are invited to the house to preview it and give some honest feedback about its condition and price.
One of the fastest moving, quickest changing industries around is Internet Marketing. Kristin is continuously innovated to find the most effective ways to market real estate on the internet. Kristin pays for advertising on the top real estate websites. Being a premier agent on the top websites ensures that your property will be featured and boosted above the competition. Kristin also posts your property on hundreds of other realtor websites so if a buyer is looking for properties off the beaten path this will ensure they will find yours.
One of the best things Kristin does to market real estate is to email the other realtors about her new listing. It is the most effective and targeted way possible is to let other realtors know about your home. Kristin has implemented and utilized a well-planned email marketing campaign. Having an email marketing plan in place allows Kristin to stay in front of the competition.
Social media has not only changed the way we communicate, but it has changed the way we act as consumers. Our purchasing behavior changes based on what our friends, family and colleagues tell us through social media plugs. We tend to trust the recommendations of our friends far more than obvious marketing messages.
This new way of thinking and communicating is extremely powerful, and it is easy to harness its power to accomplish a high pressure act like selling your home. Using social media can help make selling your home easier, and possibly even more effective then old marketing tactics. Social networking can get you in touch with true buyers and other potential home selling leads. Take a look at Kristin’s Facebook page, be sure to add her as a friend, click on “share” and “like” a few properties if you wish to.
While we are in a digital age were everything is online it is still very important to go back to the basics. People still need the touch and feel. When A buyer takes a tour of your home we have flyers ready for the taking. after a long day of seeing several properties your flyer is still in the hand of the potential buyer. when the buyer is at home recapping their day the flyer reminds them of all the qualities of your home. If you don’t have a flyer sheet, then the buyer will quickly forget about your property. If you don’t have a flyer box in your front yard you are losing out on leads which could dramatically decrease the potential for a sale of your property. If your potential buyer finds your property online there is a good chance they will drive by before they call you. The flyer box is the hardest working sales man around, always on duty and ready to give your potential buyer’s access to your information 24/7.
MLS stands for Multiple Listing Service.
The MLS is actually a database – an extremely convenient way to know what is available for sale at a given moment. That is why real estate agents developed the MLS. Quick knowledge of home inventory made agents more productive.
Being placed in the MLS expands a home seller’s sales force, exposes the property to a larger pool of prospective home buyers, and creates more demand for the property. The higher the demand, the more pricing power enjoyed by the homeowner – and the quicker a home will sell.